Finding Your Ideal Customer: A Blueprint for Smarter Marketing

Are you reaching people—but not the right people? In this hands-on workshop, you’ll discover how to clearly define your ideal customer and connect with them in ways that matter. Together, we’ll walk through building a detailed customer profile, crafting buyer personas, and validating your assumptions using the data you already have—from sales and social media to reviews and email analytics. You’ll leave with a practical framework you can put to work immediately, helping you sharpen your marketing, refine your messaging, and attract more of the customers who truly value what you offer.