Getting Started with Media Partnerships: A Small Business Guide to Collaborating with Digit (In-Pers

In today’s digital landscape, partnering with content creators can be a game-changer for small businesses looking to expand their reach, build brand awareness, and drive sales. This class is designed to introduce small business owners to the power of media partnerships and provide a step-by-step guide for collaborating with digital content creators, including influencers, bloggers, vloggers, and podcasters. You’ll learn how to identify the right creators for your brand, set clear goals and expectations, and structure successful partnerships that generate measurable results. We’ll cover key topics such as aligning your business values with the creator’s audience, creating authentic content, and using both paid and product-based compensation models. Additionally, we’ll explore best practices for managing these partnerships and measuring their impact to ensure your efforts are driving the success your business deserves. Whether you’re new to working with content creators or looking to refine your approach, this class will provide the insights, tools, and strategies needed to leverage media partnerships and unlock new growth opportunities for your small business. Join us for an informative, hands-on session that will leave you ready to collaborate confidently and effectively with digital content creators!

Speaker(s): Seth & Courtney Jackson

Co-Sponsor(s): The Greater Mount Airy Chamber of Commerce, Yadkin County Chamber of Commerce, and Yadkin Valley Chamber of Commerce

Fee: No Cost