Marketing 101: The Fundamentals (SBU)

This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level courses in just a few hours including the "5Ps"--Product, Promotion, Price, Place, and Positioning. At the end of this course, you will be able to create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. Topics covered by this course include: What is marketing? Conducting market research Analyzing the market environment Selecting your target markets Market positioning Designing products & services Pricing products & services Placing products & services Promoting products & services Creating a marketing plan Course Objectives To help you understand what marketing is. To help you learn how to conduct market research. To help you understand how to analyze your market environment and determine your target market. To help you determine how to position your product. To educate you on the 4 P’s (product, price, place & promotion) and how to apply them to marketing. To show you the basics on how to create a marketing plan. Course is approximately 2.5 hours to 3 hours in length and provides over 152 animated slides complete with voiceover

Speaker(s): SmallBizU

Co-Sponsor(s): Greater Mount Airy Chamber of Commerce, Yadkin County Chamber of Commerce, Yadkin Valley Chamber of Commerce

Fee: No Cost