Why are you posting? Why and how to define your social media goal

Why are you posting? Why and how to define your social media goal
Date: 12/2/26
Time: 12:00 PM - 1:00 PM
Location: Online-Zoom
Instructor: Katie Sweeney
No cost due to sponsor support

Posting without a clear goal is one of the most common reasons social media feels like wasted effort. You put in the time, you show up, and nothing much comes back. The content doesn't connect. The consistency doesn't last.

This session cuts through that. You'll learn the 3 core social media goals — brand awareness, conversions, and loyalty — and figure out which one your business actually needs to focus on right now. From there, you'll see how that single choice shapes what you post, who you're writing to, and how you measure whether it's working.