Who are You Talking To On Social Media? How to Define Your Ideal Customer and Why It Matters 

Who are You Talking To On Social Media? How to Define Your Ideal Customer and Why It Matters

Date: 10/7//2026
Time: 12:00 PM - 1:00 PM
Location: Online-Zoom
Instructor: Katie Sweeney
No cost due to sponsor support

Most small business owners skip this step or move through it too fast. Then their content gets written, posted, and ignored.

This session is the foundational work. You'll identify exactly who your ideal customer is, what they need to hear from you, and how that specificity changes every caption, call to action, and platform choice you make.

You'll leave with a completed (or at least a started) ideal customer profile and a clear sense of how to put it to work.

Learn more about Katie Sweeney, Content Coach
www.katiecontentcoach.com