Social Media With a Purpose: How to Zero in on the Right Marketing Goal for Your Business

Many small business owners feel like they’re throwing spaghetti at the wall when it comes to social media. They post randomly, try to be everywhere, and struggle to see results. The problem? They don’t have a clear purpose behind their content. Business owners, stop wasting time on social media and start using it strategically. By identifying the right marketing goal for their business (awareness, engagement, or conversions), you’ll learn how to create posts that actually support your bottom line.

Speaker(s): Katie Sweeney, Four Leaf New Media

Co-Sponsor(s): Brevard/Transylvania Chamber of Commerce

This is an in-person event located on the Transylvania Campus of Blue Ridge Community College. The event will be held in the Straus Building, Room 160.

Fee: No Cost