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Prospering - Market Your Brand (Part 1 of 2)

Mar
12
2022
Sat 8:30 AM to 12:30 PM
Topic: Marketing and Sales

Market Your Brand (Part 1 of 2)
Date: 3/12/2022
Time: 8:30 AM - 12:30 PM
No cost due to sponsor support

A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you. Marketing a brand is like a 6-cylinder engine. If all 6-cylinders are not working together, one does not get the full power from the engine. Having only a website, business card and social media is like only having 3 cylinders. You do not get the full power from the brand.

Can the Market Your Brand Workshop help you with your market your company, product or service?

Take this self-test. You get one point for each that fits your company.
___ Healthy Increases in Annual Sales
___ High Profit Margins 
___ Top of Search - Page 1 on Google My Business with a 4.5-5 Star Rating and High Number of Reviews
___ Branded Mobile-Friendly Website with High Traffic Numbers
___ Top Of Mind  (When people think of your business category your name pops into their mind.)
___ Branded Social Media Platform with High Number of Likes & Followers
___ Branded Content Strategy (know and use key words that attract customers)
___ Branded Collateral Material (all printed materials are current and effective i.e. business card)
___ Use Brand Pivot Point in Making Marketing Decisions
___ Have and use a Customer Database to Market the Brand
___ Market to all 3 Stages in the Customer Cycle (Prospect, 1st Time Customer and Repeat Customer)
___ Use Brand Tagline in all Online and Print Marketing Materials
___ Branded Advertising Specialties (all promotional materials are current and effective i.e. tee-shirts)
___ Branded Company Spaces (promote brand in offices, lobby, store front, hallways, bathroom, etc.)
___ Branded External and Internal Signage (use signage to promote brand and it is current)
___ Total
If you have a score of less than 14, the Market Your Brand Workshop can help create a plan to better Market Your Brand.

Speaker(s): Gary Heisey

Co-Sponsor(s): Henderson County Chamber of Commerce, Brevard/Transylvania Chamber of Commerce

Webinar info will be sent after registration


Fee: No Cost

Location

BRCC SBC Online
180 West Campus Drive Flat Rock, NC 28731 ONLINE
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