Rebranding to Create a New Fresh Compelling Image

Seminar: Rebranding to Create a New Fresh Compelling Image Date and Time: June 22 9am-4:30pm and June 23 1:00-4:00pm Cost: No cost due to sponsor support Location: Blue Ridge Community College Flat Rock, NC Building: Technology Education & Development Center Room: 201 Rebranding to Create a New Fresh Compelling Image Your business has been around for a number of years, the market is changing and you feel your brand is dated and your organization needs a new fresh look and strategy to reach new customers and retain existing customers. A clue to this is that your business or non-profit is not top of mind in your business category, not top of search on the internet or people think of you in an old way that limits future growth. With this 'how to" seminar a brand coach will help you take the elements of your current brand including: name, domain name, logo, tagline, brand story, brand promise, elevator pitch, company culture, pricing strategy, and brand font and colors to create a new fresh compelling image. This is not an academic info class, but in a computer lab where you are provided a copyrighted downloadable Rebranding System where a brand coach walks you through the necessary steps to rebrand your organization. Your rebrand strategy, along with fresh relevant content, is saved on a word file that you take home with you. This process makes it easier to rebrand your organization, with a limited budget. Limited seating - Reservation required. Co-Sponsor: Mountain Bizworks and SCORE Western North Carolina

Speaker(s): Gary Heisey - Brand and Marketing Strategist with Brand Door

Fee: No Cost