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Brand Review for an Existing Business

Sat 9:00 AM to 4:00 PM
2 sessions ending Sun, May 5
Topic: Marketing and Sales

Seminar: Brand Review for an Existing Business Date and Time: May 4 9am-4:30pm and May 5 1:00-4:00pm Cost: No cost due to sponsor support Location: Blue Ridge Community College Flat Rock, NC Building: Technology Education & Development Center Room: 201 Brand Review For an Existing Business When you think of your business, think of a flashlight. The casing or the shell of the flashlight is your business model. The main reason people buy a flashlight is for the light. A bright light comes from a strong battery. The battery in the flashlight is the brand in your business. A strong brand attracts and retains more profitable repeat customers. Just like the battery in a flashlight, if it is not recharged it gets weaker and the light gets weaker. Brands need to be recharged on a regular basis to keep the power of attraction strong. Grow your business in 2019, with a strong brand. This program is for an existing business, for profit or not for profit, that wants to take their business to the next level or one that is not reaching desired sales, profit or community impact goals. Doing the same thing, gets you the same results. With this seminar, you will start with a checklist to take a fresh look at the strengthens, weaknesses or gaps in your current brand and marketing of your brand that include traditional and online marketing i.e. website, social media, etc. This is not an academic info class, but in a computer lab where you are provided a copyrighted downloadable Review Your Brand System where a brand coach walks you through the necessary steps to objectively review your brand. Your brand review and improvement goals are saved on a word file that you take home with you. This process makes it easier to review your brand. Limited seating - Reservation required. Co-Sponsor: Mountain Bizworks and SCORE Western North Carolina

Speaker(s): Gary Heisey - Brand and Marketing Strategist with Brand Door

Fee: No Cost

Phone: 828-694-1658


Blue Ridge Community College Small Business Center
180 West Campus Drive, Flat Rock, NC 28731
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