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Henderson County Tourism Conference

Thu 8:00 AM to 5:00 AM
Topic: Marketing and Sales

Henderson County Tourism Conference Date: Thursday, January 17, 2019; Snow-date - January 24, 2019 Location: Blue Ridge Community College - Henderson County Campus Building: Blue Ridge Community College Conference Hall Cost: Complimentary due to sponsorship by Henderson County Tourism Development Authority and BRCC Small Business Center 8:00 a.m. – 8:30 a.m. Conference Registration 8:30 a.m. – 9:00 a.m. Welcome & Opening Comments - Mark Warwick, HCTDA Chairman (Gala) 9:00 a.m. – 10:00 a.m. Henderson County Tourism Update -“The Year of Authenticity” -Be challenged to make 2019 the Year of Authenticity by engaging with opportunities provided by the Henderson County TDA Board and Staff. Seek out ways to engage in initiatives that will help you evaluate the authenticity of your products and services to meet the expectations of your customers. Learn ways to enhance the experiences you provide to increase sales and return customers. Beth Carden, HCTDA Executive Director & Editorial/Media Update – Craig Distl, Distl PR & Leah Hughes (Gala) 10:00 a.m. – 10:30 a.m. Refreshment Break & Spotlight on Exhibitors/Co-Op Signup 10:30 a.m. – 11:30 a.m. Keynote Address - Lisa Cooper, Owner, Mast General Store Description:Traditions: Connecting the Past with the Future. Continuing the Mast Store story in new locations, being ambassadors of our communities and having fun at work creates memorable experiences.Discover how a multi-generational business has found success in blending their history of providing quality products and customer service to create a memorable authentic shopping experience to meet the ever-changing purchasing expectations.(Gala) 11:45 a.m. – 12:45 p.m. Networking Lunch Sponsor:Smoky Mountain Living – Hylah Birnbaum Description: Meet & mingle with people in the industry while enjoying your lunch. Visit the many exhibitors and learn about new marketing opportunities. 1:00 p.m. – 2:00p.m. Concurrent Sessions: Choose One Topic A: Grow Your Tourism Business in 2019 with an Authentic Brand and Goggle Description: Your brand is more than your name or your logo. It describes the value you bring to your customers and the experience you strive to give them. An authentic brand will distinguish your company from its competitors, attract customers, and improve sales. In this seminar, you will receive an overview on the elements of an authentic brand, how promote your brand in 2019 with Google, how to increase the impact of your brand, and when it is appropriate to consider updating your brand or rebranding. Elements of a good brand include: trademark free name, matching domain name, logo, tagline, brand story, brand promise-pivot point, elevator pitch, company culture, right pricing strategy, brand font and colors that work together to "attract" new customers and "retain" existing customers. Google has many free products to help grow and protect your brand in 2019: Google My Business, YouTube, Google+, Google Alert, Photos, Hangouts, Calendar, Gmail, etc. (Gala) Presenter: Gary Heisey Founder and Brand Strategist with Brand Door Topic B: Big House Media Presenter:Dana Shope, Owner Description:Top Digital Tactics to increase ROI -Search -Display Advertising -Remarketing -Market Audiences for Travel -Video -Social/Facebook -Customer Match Optimizing for ROI with Google Analytics -Key buying behaviors -Call tracking -Form Submission (Cortland) Topic C: Presenter:Darlene Das, Motivational Speaker & Author Description: Are you faking it until you make it? Are you ready to unlock more creativity, build stronger relationships and improve your performance? Transform your life with the power of authenticity. ~ Nothing changes until you do. ~( McIntosh) 2:00 p.m. – 2:15 p.m. Refreshment Break & Spotlight on Exhibitors / Co-Op Signup 2:15 p.m. – 3:15 p.m. Concurrent Sessions: Choose One Topic D: Presenter:Adriana Chavela, Hola Carolina Magazine Description:Beyond the Shadows: Empowering Multicultural Communities Hear about the struggles and efforts to bring multicultural communities together to embrace diversity. Take note of ways to work through obstacles and road blocks to make things happen with little funding and upfront support to achieve successful events and community support.(Gala) Topic E: Presenter: Bethanne Knudson, The Oriole Mill: Maintaining Authenticity in Business Description: Experience the history and success story of a truly authentic business in Henderson County through a virtual tour of the Oriole Mill. Learn how the business has sustained over the years by consistently producing and marketing their authentic products and providing an experience through tours of the mill.(Cortland) Topic F: Presenter: Jeff Greiner and Sarah Dickson, Asheville Adventure Center Outdoor Adventure/Recreation Authenticity is more than offering adventures that utilize our natural resources, it is the experience! Discover how to stay true to your business plan by providing authentic experiences in an outdoor adventure setting. Hear how the Asheville Adventure Center focuses on their customers by listening to their requests and striving to customize their experiences while maintaining their business’s authenticity while growing a strong satisfied customer base. Description: (McIntosh) 3:15 p.m. Adjourn

Speaker(s): Beth Carden, HCTA Executive Director

Co-Sponsor(s): Henderson County Tourism Development Authority and BRCC Small Business Center

Fee: No Cost

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Phone: 828-694-1779


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