Business Development Lunch and Learn - New Year: New Marketing - Seated

Join us for our "New Year, New Marketing" seminar, designed to help your business kick off the year with a fresh approach to branding and marketing. We'll guide you through assessing your current efforts and setting clear goals for the year ahead. Discover the importance of a strong, professional logo and learn how to refresh or redesign it if necessary. We’ll show you how to optimize your website as the hub of your marketing strategy, with tips on updating banners, integrating video content, and ensuring mobile optimization. Our digital marketing section will teach you how to build a comprehensive content plan, use AI for efficiency, and pre-schedule posts for consistency. We'll also explore the ongoing relevance of traditional marketing methods, like local radio and print, and how to integrate them with your digital campaigns. Plus, learn how events and trade shows can boost your brand. Don’t miss this opportunity to transform your marketing strategy! Lunch will be provided as well as opportunities for networking, brainstorming, and idea sharing. You will also be able to gain feedback from fellow business owners. *If you have any dietary restrictions, please let us know by contacting us at 704-991-0355. We will do our best to accommodate your needs. Tuesday, January 14 @ Noon Stanly Community College Small Business Center 143 North Second Street, Albemarle, NC 28001

Speaker(s): Mike Miller - Owner and Creative Developer of Miller Davis Nicky Black - Director of Account Services at Miller Davis

Co-Sponsor(s): Union Power Cooperative, Stanly County Chamber of Commerce

Fee: No Cost