How to Price Your Product or Service

• Attendees identify internal and external factors to consider in setting prices for products and services and learn to estimate potential market share.
• Business examples demonstrate how to evaluate pricing methods, develop sales forecasts, and measure market potential for products and services.
• The seminar introduces breakeven analysis as a tool to assist the entrepreneur in measuring financial feasibility.
• Activities identify the kinds of data needed to project the revenue, start-up, and operating costs of a business.

This class is offered by tenBiz. Tonya Snider is founder and CEO of tenBiz, Inc., a firm of business professionals that provides training, consulting and project management services to small businesses, organizations, and several SBCs across the state. She has over 30 years of experience in business development and consulting, with expertise in commercial lending, leadership development, marketing and entrepreneurship. As a business owner herself, she sees first-hand the challenges and opportunities that exist in today's competitive and volatile environment. Her philosophy in creating tenBiz was to build a "one stop-shop" for business owners and leaders by having a team of vetted experts who are well established in their respective fields. tenBiz operates on the belief that every company is different, just like every company's growth looks different- therefore, helping clients choose the right strategy and tools to tackle each situation is critical.