Creating Landing Pages to Drive Business: Your One Page Website

Now more than ever, having a place online to convert sales for your business is imperative. Landing pages are single, stand-alone web pages designed to accomplish one specific task. They are where visitors “land” after clicking on links in emails, tweets, posts, or on other web pages. They are typically created as part of a marketing campaign, often to capture customer information or convert a sale. Some are designed as a simple beginning webpage. Generate new customer leads and sales by creating a landing page for your business!

In this class you will:

Understand how landing pages generate leads and drive sales Learn the components/layouts for a successful landing page View examples of various kinds of landing pages and templates for building them Examine landing page builder tools for creating landing pages Discuss ideas for free offerings of value to use as lead magnets Create a landing page together Create an effective call to action for your page Learn how to optimize a landing page for SEO You’ll be landing-page savvy after this training!

Martin Brossman is a leading authority on small business marketing, reputation management, and building a positive digital presence. He has collectively over 10,000 followers online. He is a business coach, consultant, and dynamic trainer known for his insight and humor. Martin is a popular speaker on effective and safe online reputation enhancement and professional development topics. He regularly teaches statewide for towns, communities, and schools in North Carolina. He also provides customized coaching and training for individuals and groups, integrating digital media, professional networking, and reputation management. He is known for integrating success on the ground and on the web.