Finding Your Perfect Customer and Creating a Marketing Plan

Just because you have an idea doesn’t mean anyone will buy it. In Finding Your Perfect Customer and Creating a Marketing Plan, you’ll learn 4 ways to describe your customer and sources to find out how many there are in your market area. The program features 5 ways to create a winning plan to target them.

Mike Collins is one of the most frequently-featured small business educators in the United States. Having presented 2500+ seminars and 300+ webinars, his program The Best Small Business to Start Right Now! is one of his most popular presentations.

As an entrepreneur, Collins has started 9 small businesses and 2 have been money-for-fun types of ventures; both have been successful.

He is the author of seven books, including The Best Small Business to Start Right Now!, and dozens of business articles, primarily about small business. He has been published in Newsweek, American Banker, BUSINESS: North Carolina and Triangle Business Journal.