Driving Traffic to Your Business’ Website Using Google Pay Per Click

Ever wonder exactly how to get people to your business’ website? This course will be an introduction to Google Pay-Per-Click or PPC advertising. We will start by setting up a brand new PPC account, executing some keyword research on a particular industry and creating a starter batch of ads to be used on the “experimental ad group”. The goal is to offer a well-rounded understanding of how to setup Google Pay-Per-Click campaigns to help drive search traffic to your website and/or blog. Laptop recommended but not required.

Speaker(s): B. Sassmann

Fee: No Cost