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Interactive Marketing Summit

Tue 9:00 AM to 5:00 PM
Topic: Marketing and Sales

This power-packed, one-day summit is perfect for small business owners who want to gain marketing insights on a variety of topics. You’ll learn about everything from the latest trends in online marketing and social media to things that cost you nothing other than your time. Business success is fueled by strong marketing tactics, so join us for this “Interactive Marketing Summit”. Topics for this summit will include: 1) Bootstrap Marketing in a Competitive World The idea of starting and running a low-budget, bootstrapped business is a very hot topic, and not just for super frugal business owners. The good news is that it doesn't have to cost you a ton of money to market your business...if you're willing to put in a little time and elbow grease. In fact, it's entirely possible to not only start a business on a bootstrap budget but to also grow your business with minimal investment. Marketing is one of the most flexible, high-potential areas where you can find many ways to get the word out about your business without spending much. 2) Growing Your Business through Referrals Most business owners know that they get a significant chunk of their new customers by way of word-of-mouth referrals, but very few have any kind of process in place for encouraging referrals or making them more likely to happen. Learn what makes people refer a business, why referred customers are better customers and explore ideas for getting more referrals from existing customers. 3) Using Instagram to Grow Your Exposure Visuals play an increasingly important role in marketing - they appeal to customers and increase engagement. Therefore, Instagram is the perfect platform for a successful Internet marketing campaign. Whether you've tried and failed, or have never even logged in, now is the time to get on the Instagram train. A solid Instagram account can transform your social media following and generate revenue for your business. And the good news is that it’s actually not as confusing as it initially may seem. Finally understand what Instagram is all about, putting you in a position to finally win with the free, online tool. 4) Online and Social Media Done Right A picture is worth a thousand words- and if you do it right online, it might be worth a thousand customers, too. Create a unique marketing niche in social and online media by understanding which platforms are right for your business. You will get a step-by-step guide on how to implement social and online media successfully, and tips for maximizing your reach on these free and low-cost marketing platforms 5) Using Your Story to Influence Buyers What makes your business stand out? What is it about your business that connects with consumers? When you do a good job of telling your brand story, you become more accessible and make a better connection with your audience. No matter where you sell, communicating your story is critical for success in the marketplace and for tapping into consumer demand for authenticity. Learn more about key components to include in your story and work to begin crafting or further hone your story. 6) Blogging For Beginners Blogging is one of the easiest and most effective ways to form a connection with prospects and customers. It gives you the opportunity to create meaningful and relevant content that will help customers remember you, and it can be seen and shared online many times over. Blogging also helps establish you and your business as an “authority” on your topic and has the potential to drive massive amounts of traffic to your website. 7) Building a Brand People Will Remember Branding is more than a logo for your business. Your brand involves your image, but also your relationship with customers and how they feel about you. Having a strong brand makes an impression and creates recognition. Gain insight into how important it is to effectively advertise and brand your business. Develop promotional strategies that your customers can relate to. Spend some time discussing and thinking about the image and identity you want for your business, and what type of reputation and branding your customers expect from someone they will buy from. 8) Sell More than Ever Before Having a good location, a good product or a number of other positives about your business is only half the equation. Customers must be willing to BUY and you must know how to SELL. Selling is a skill and learning to sell your product, your service and yourself is an art! Contrary to popular opinion, selling isn’t as much about gimmicks, presentations and sales speeches as it is about listening and getting to know what your customer really wants. Learn how to listen to the customer and communicate clearly the benefits of what you have to offer. Lunch will be provided. A follow-up email will be sent for you to select your sessions closer to the event date.

Main Campus Burrell 102 B,C,D

Fee: No Cost

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Phone: 828-339-4211


Southwestern Community College
447 College Drive Sylva, NC 28779