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Driving Traffic to Your Business' Website Using Google Pay Per Click

Thu 3:00 PM to 6:00 PM

Ever wonder exactly how to get people to your business’ website? This course will be an introduction to Google Pay-Per-Click or PPC advertising. We will start by setting up a brand new PPC account, executing some keyword research on a particular industry and creating a starter batch of ads to be used on the “experimental ad group”. The goal is to offer a well-rounded understanding of how to setup Google Pay-Per-Click campaigns to help drive search traffic to your website and/or blog. Laptop recommended but not required.

Speaker(s): B. Sassman

Main Campus Founders Hall 124

Fee: No Cost

Phone: 828-339-4426


Southwestern Community College Small Business Center
447 College Drive Sylva, NC 28779
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