Master Your Marketing Summit

This power-packed, one-day summit offers 8 sessions of marketing insights on a variety of topics. You’ll learn about everything from the latest information in online marketing and social media to things that cost you nothing other than your time. Business success is fueled by strong marketing tactics, so join us for the “Master Your Marketing” Summit. Sessions will include: Session 1 Facebook Frenzy! Whether you sell in person, online or through an app, Facebook can be a powerful tool to help your business grow. More than 1.8 billion people use Facebook every month to connect with friends and family and to discover things that matter. Marketing on Facebook helps you find new customers and build lasting relationships with them. Raise awareness, drive demand, boost sales. Facebook business tools help you do it all. or Public Relations Principles! PR is one of the most cost-effective ways of marketing your business, and can be incredibly valuable when you have a limited budget to publicize and advertise your products or services. Less expensive than traditional advertising, PR marketing has numerous benefits for new businesses including reaching completely new markets and having a third party promote you. Session 2: Networking Natural! If you’re asking yourself “Should I network?” the most fitting answer to this question is “Can you afford not to?” The business world is driven by relationships and the power of personal relationships is so great that it can mean the difference between winning over a new client or being introduced to people that can make a difference to your business. Networking your business in a planned and strategic fashion can have a positive impact, so it’s definitely worth taking the time to find out how to do it right. or Blogging Buzz! Blogging is one of the easiest and most effective ways to form a connection with prospects and customers. It gives you the opportunity to create meaningful and relevant content that will help customers remember you, and it can be seen and shared online many times over. Blogging also helps establish you and your business as an “authority” on your topic and has the potential to drive massive amounts of traffic to your website. Session 3: Print is Still Pertinent! Print is still an effective, widely used form of marketing and will continue to be so for years to come. Your logo and your marketing materials are the face of your business. They are your visual identity. Having effective, well-designed print marketing materials will contribute to the credibility of your business and build strong brand recognition. And believe it or not, there are still consumers that prefer print materials over anything digital. or Branding with a Bang! Knowing and communicating your brand is a critical step in effective marketing. It goes beyond just a logo and into the entire customer experience. It is how your customer perceives you, what your company means to them and what they can consistently expect from you. It’s critical to have a strong brand experience. A good brand doesn’t just happen, but is a well-thought out and executed strategy. Session 4: Website WOW! Websites are as critical to your business as any other aspect. It’s how many customers find out about you and even form their first impressions. Explore what makes websites strong and effective versus frustrating and bland. Discover some of the most important trends and features that will be sure to set your website apart from the rest. or Customer Loyalty is Critical! Many businesses get caught in the cycle of “driving sales” and put “building customer loyalty” last. Don’t fall in that trap! Data proves that existing customers are far more valuable to your business than new ones. In fact, increasing customer retention by just 5% increases profits by a minimum 25%. Even though customer retention is a long-term investment, businesses are rewarded when effective retention strategies are implemented.

*Lunch will be provided.

Fee: No Cost