Fundamentals of Google Analytics for Small Business Owners

Do you know how your web advertising and social media is working? If you don't have information about who,how and why people are coming to your website then you are not tracking how your ads and social media activity is actually doing. Every business owner should know the basics of Google analytics from their website even if they don't manage their own ads and social media. Google Analytics is free and shows how and why people found your website. This is key for attracting more of the right customers.

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