Applying Personas to Social Media Strategy

A social media post could have the largest reach of any content produced by a brand. Let's effectively communicate to our fans.

Detailed customer personas can determine which marketing channels to use, how to frame messages, and how to craft engaging content.

During this seminar, you will:

• Learn how to craft and apply targeted customer personas that are unique to your product and objectives
• Identify strategies for applying personas to social media content
• Develop three engaging templates for crafting social content