Remarkable Storytelling

The price of a product or service is dependent upon the price a customer is willing to pay. Stories could be more than memorable and humorous - they could be remarkable.

Stories that are engaging and share an emotional connection to the consumer are likely to increase the value of the brand and the price a customer is willing to pay. In this seminar, you will:

• Analyze case studies of remarkable brand storytelling
• Develop a story that allows the brand to increase prices
• Create a remarkable brand story