Consumer Behavior During COVID-19 - Online Webinar

Description

As concern regarding Coronavirus grows, the impact on consumer preferences rapidly changes. Consumers are settling into a temporary normal that includes opting for convenience over loyalty. Although most non-essential businesses have closed their doors, consumers are still holding tight to familiar behaviors and creating new ones. Learn how consumer preferences are changing and how to build a remarkable customer experience that makes your brand relevant to customers.

Objectives

• Understand how consumer preferences are changing during and after the COVID-19 pandemic
• Understand how to differentiate your brand from others and be memorable to your audience
• Apply actionable consumer psychology principles to marketing during and beyond the pandemic

Presenter

Dr. Michael Barbera, Clicksuasion Labs