Meta Ads 101: Learning to Advertise on Facebook & Instagram ONLINE

Are you ready to learn how to harness the power of Facebook and Instagram ads to grow your business? Do you want to learn how to reach your target audience effectively? Join us for an engaging and strategic workshop on using the Meta Ads Suite to advertise on Facebook & Instagram!

This workshop takes a strategic and engaging approach to understanding using the Meta Ads Suite to promote your business. Participants will learn how to effectively use the Meta Ads Suite and create a Facebook & Instagram ad to reach their target audience and drive business growth.

Key considerations in understanding social media ads include an exploration of the following:

• Infrastructure of Meta Ads: Understanding how the Meta Ads Suite works so you can navigate the platform to create your ads and enhance your brand visibility, attract new customers, and expand your reach from the business owner’s perspective.

• Social Media User Characteristics: Identifying the characteristics of your target social media audience (demographics, interests, online behavior, etc.).

• Research Tools and Processes: Learning about tools and strategies to research, create, and optimize your social media ads for maximum impact.

By the end of this workshop, participants will have a clear understanding of how to use the Meta Ads Suite to their advantage, helping them to successfully grow and sustain their businesses.

Please Note - THIS IS A HANDS-ON WORKSHOP!

Take advantage of dedicated time during the workshop to actively execute each task. Utilize online tools to create a professional website that will serve as the digital store front of your business and help you effectively promote your brand to your target audience. This is your opportunity to turn theory into action and make a lasting impact on your business marketing strategy!

This workshop is hosted by Samantha McKinney of Create A Heart Marketing. A marketing firm based in Winston Salem helping organizations create people-centered marketing strategies and campaigns.