Digital Dojo: Web Strategy Essentials

Web Strategy Essentials: Master Your Digital Foundation

Your website isn't just a digital business card—it's your most powerful marketing asset, working 24/7 to attract, engage, and convert your ideal customers. But are you getting everything you could from it?

Join us for an intensive, hands-on workshop where we'll transform how you think about and leverage your website. We're not talking theory here—we're rolling up our sleeves to audit real sites, analyze actual data, and uncover opportunities you can implement immediately.

Through live website audits, strategy breakdowns, and interactive discussions, you'll learn to read your analytics like a roadmap, optimize for conversions that matter, and build a sustainable system for continuous improvement. Whether your site is generating zero leads or hundreds, you'll walk away with a clear action plan to level up your digital presence.

What You'll Take Away Strategic Goal Setting That Drives Revenue Learn how to identify and track the metrics that actually matter for your business—not just vanity numbers. You'll discover how to set up conversion goals that align with your revenue objectives and create a measurement framework that guides smart decision-making.

Analytics Mastery for Non-Analysts Stop being intimidated by your data. We'll show you exactly what to look for in your analytics, how to spot opportunities and problems quickly, and how to use insights to make confident improvements to your user experience and conversion funnel.

A Personalized Website Action Plan Through our live audit process, you'll receive specific, actionable recommendations tailored to your site. Whether we're reviewing your site or another attendee's, you'll learn the evaluation framework to continuously assess and improve your own digital presence.

Your Instructors

Bayo Fodeke, President & Co-Founder at FocalGroove Bayo Fodeke is a creative leader with over a decade of experience in digital marketing, web development, and project management. As President and Co-Founder of FocalGroove, Bayo brings a unique blend of technical expertise and creative vision to every project, ensuring that clients receive innovative solutions tailored to their specific business needs. Known for his dedication to client success, Bayo has established himself as a trusted partner for businesses seeking impactful digital transformations.

Mark Shropshire, CEO & Co-Founder at FocalGroove Mark Shropshire is a seasoned leader in web development and digital strategy, with over 20 years of experience delivering innovative digital solutions. As CEO and Co-Founder of FocalGroove, Mark combines his technical expertise with a creative approach to help businesses build scalable, high-performing websites and achieve their digital goals. Known for his dedication to quality and integrity, Mark's leadership ensures that FocalGroove remains at the forefront of the industry, consistently delivering results that exceed expectations.