Psychology-Infused Sales and Marketing

Most customers do not need more reasons to buy. They need fewer reasons to hesitate. This session breaks down how people really make decisions and gives you practical ways to build trust and turn interest into action. Attendees will learn what is happening behind the scenes when a customer is deciding whether to engage, purchase, or walk away. We will focus on how emotion, perception, and simple decision shortcuts shape behavior, and how small changes in your marketing can make a meaningful difference. Using Clicksuasion’s reTRUST Framework, participants will walk through practical ways to make their marketing more clear, more trustworthy, and easier for customers to respond to. The focus will stay on real-world application, small steps, and ideas that can be used immediately. This will be a workshop-style session, giving attendees the opportunity to think through their own marketing and leave with clear, actionable next steps. LEARNING OBJECTIVES Use elements of the reTRUST Framework in everyday marketing efforts Identify small changes that can increase engagement and conversion Find new customers with clearer messaging and a remarkable customer experience

Speaker(s): Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 300,000 people on four continents.

Co-Sponsor(s):

Fee: No Cost