Marketing Summit Session 4: Leveraging Advanced Tools—AI, Video, and Paid Advertising - In Person

Explore advanced digital marketing strategies, including the use of AI to enhance your marketing efforts. Discover how to create compelling visual content—specifically covering “free AI tools for generating engaging images and short video scripts that can be immediately used on social media platforms”, along with simple video tools to capture your audience's attention quickly. We'll discuss the fundamentals of paid advertising on platforms like Google and Facebook, ensuring you can start without overspending. The session concludes with insights into relationship marketing to foster long-term customer retention.

Learning Objectives:
• Utilize AI tools for content creation and marketing optimization.
• Create engaging video content and images that attract and retain customers.
• Understand the basics of paid advertising and how to implement cost-effective campaigns.
• Apply relationship marketing strategies to build lasting customer relationships.

This session is part of a full-day Marketing Summit being held at Bladen Community College. You can attend as many of the sessions as you would like. Please register for each session to plan to attend.