Marketing Summit Session 3:Implementing a Sustainable Marketing Plan & Managing Reputation-In Person

Focus on creating a sustainable marketing plan that you can maintain over time. Learn how to build and distribute your content feed, track performance metrics, and adjust strategies accordingly. We'll also cover reputation management, including how to monitor and respond to online reviews—both positive and negative—to enhance your brand's credibility. Focus on creating a sustainable marketing plan that you can maintain over time. Learn how to build and distribute your content feed, track performance metrics, and adjust strategies accordingly, leveraging free AI tools for efficiency. We'll also cover reputation management, including how to monitor and respond to online reviews—both positive and negative—to enhance your brand's credibility.

Learning Objectives:
• Construct a sustainable marketing plan with actionable steps and timelines.
• Implement tracking mechanisms to measure marketing effectiveness.
• Develop strategies for responding to online reviews and managing your online reputation.
• Learn techniques for encouraging more 5-star reviews and professionally handling negative feedback.
• Including AI tools to build and manage your plan.

This session is part of a full-day Marketing Summit being held at Bladen Community College. You can attend as many of the sessions as you would like. Please register for each session to plan to attend.