Marketing Summit Session 2:The Web Game-Crafting Engaging Content & Choosing the Right Platforms-IP

Delve into creating compelling online content that attracts your best customers. Learn how to capture, curate, and craft stories that resonate, utilizing SEO best practices to enhance visibility and ensure your content is optimized and attractive to Large Language Models (LLMs) like ChatGPT, Google Gemini, and others. We'll identify where your customers are online and how to reach them effectively. This session covers the nuances of various social media platforms and how to optimize your presence on each.

Learning Objectives:
• Develop content strategies that align with your brand and attract your target audience.
• Utilize storytelling techniques, including your origin story and customer success stories.
• Identify the most effective online platforms for your business and learn best practices for each.
• Apply SEO principles to increase online visibility and reach.
• Content optimized and attractive to LLM like ChatGPT, Google Gemini, etc.

This session is part of a full-day Marketing Summit being held at Bladen Community College. You can attend as many of the sessions as you would like. Please register for each session to plan to attend.