Marketing Summit Session 1: The Ground Game - Sharpening Your Focus on Your Best Customers-In Person

Kick off the summit with an engaging session that focuses on defining your unique value proposition and identifying your ideal customers. Learn how to refine your core brand message and develop detailed customer personas, leveraging free AI tools to brainstorm, refine, and generate detailed frameworks for your Unique Value Proposition (UVP) and customer personas. We'll also explore how to analyze your competition, with AI helping to structure the research gathered on competition and ideal customer traits, and introduce you to relationship marketing strategies that build strong referrals from your first customers—the foundation of your ground game.

Learning Objectives:
• Define your core brand message and create detailed customer personas.
• Analyze online competition to identify market opportunities.
• Understand the principles of relationship marketing to build customer referrals.
• Develop personalized marketing strategies to engage your ideal customers.

This session is part of a full-day Marketing Summit being held at Bladen Community College. You can attend as many of the sessions as you would like. Please register for each session to plan to attend.