LEARN @ LUNCH Tourism Marketing (online)

Preview the live summit in April with Dr. Michael Barbera. He will focus on actionable ideas for marketing in tourism economics that often rely on seasonal customer bases!

Dr. Mike Barbera is one of North Carolina's most sought-after marketing speakers. He is a human behavior specialist who uses data and evidence-based strategies to influence consumer decisions, employee engagement, and manage change. Mike specializes in behavioral marketing; attendees will learn how consumers think, act, and engage with brands. As many of our local businesses are seasonally-focused, he will also address seasonal timelines and backward marketing planning models. Attendees will also learn about how to apply brand storytelling to marketing campaigns