RBA Series: From Idea to Opportunity: Mastering Market Research | ONLINE

Webinar - Randolph Business Accelerator Series: From Idea to Opportunity: Mastering Market Research

Tuesday... January 27... 10:00-11:30a.m.
ONLINE

Description:
This opening session of the Business Accelerator Series focuses on helping existing Small Businesses better understand their market and customers as a foundation for smarter decision making and long term profitability.
Many businesses struggle not because of effort, but because products or services are built on assumptions rather than verified customer demand.
This session explores practical market research approaches that can be used while a business is already operating to validate assumptions, clarify the target customer, and identify unmet or changing needs.
Emphasis is placed on using real customer insights to guide pricing, positioning, and service offerings, reducing costly guesswork and increasing the likelihood of delivering products or services customers are willing to pay for.
The goal is to help businesses align what they offer with what the market truly wants, leading to stronger performance and more sustainable growth.