SBC Lunch-n- Learn: E-Newsletters: The Good, the Bad, and the Ugly

Did you know using the word "newsletter" in the subject line can decrease your email open rate by 18%? However, many businesses and organizations refer to their regular email campaigns as eNewletters or even worse - eBlasts! Inboxes are exploding at the seams, so how can you get your email campaigns opened, and more importantly, read? We will provide your business with the tools and techniques to improve your open rates, increase your click through rate,s, and decrease your bounces and unsubscribes. Cost: FREE

Speaker(s): Melanie Diehl

Fee: No Cost