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Donor Relations That Build Donor Retention

May
26
2020
Tue 10:00 AM to 11:30 AM
Topic: Nonprofit

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As nonprofits engage in conversations and focus on increasing the levels of giving to their cause, they often leave out the most important part of fundraising… building relationships. Relationships, steps from meet to ask, follow-ups, thanking donors, maintaining relationships, and retention are all elements of quality donor relations. Join us for this workshop to discuss building donor relations that have a solid foundation, will keep donors engaged, create interest, cause action on the part of a donor and ultimately result in donor retention. Get a look at donor relations through the eyes of your donor and take home nuggets that you can implement right away to create stronger development departments and happier donors.

Takeaways:

  • Understand the role relationship-building plays in a nonprofit’s fundraising success.
  • Practice strategies for productive interactions with donors and potential donors.
  • Develop strategies to generate actions from your donor base.
  • Identify methods for ongoing communication with your donors to build lasting relationships.
  • Differentiate between retention and acquisition and learn the metrics you should measure around both.
  • Take a look at your donors and begin to learn to segmenting best practices to further target your development planning.

Speaker(s): Presenter: Mandy Pearce, Funding For Good

A grant writing expert, executive and development coach, fundraising consultant, and national fundraising trainer, Mandy Pearce, launched Funding for Good, Inc. in 2009 to equip organizations with the skills and tools needed to become successful and sustainable. Mandy has taken her passion and expertise for fundraising to the development field and shared it with individuals and organizations for over 2 decades through executive coaching, strategic and development planning, seminars, and specialized consulting programs. Mandy’s dynamic teaching style brings thousands of people annually to her presentations at conventions, trainings, and workshops, in person and online. Her business model is centered on her key values: honesty, efficiency, direct communication, and bringing dollars to local communities. Funding For Good, Inc. continues to create sustainability and build capacity for organizations across the country through the effective sharing of the knowledge and skills required to generate success. Mandy’s passions are development and executive coaching, fundraising planning, budget development, and all things grant writing. Mandy lives in Hickory, NC with her husband and their rescue dogs, Leo and Dalli, who share her enthusiasm for the outdoors.


Fee: No Cost

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