Never Meet a Stranger: Guerrilla Marketing for Networking Events, Trade Shows, and Expos
Trade shows, expos and networking events can be excellent ways to attract business…if you understand that they are netWORKing events. They are not net-eating, net-visiting, net-standing-around-waiting-for-someone-to-talk-to-you-events. These events can establish your credibility, help you meet new prospects, network with current customers and allies, and even practice new sales techniques. Event visitors come specifically because of their connection to your market so you are meeting fewer suspects and more prospects. However, shows and exhibits can a terrible waste of time and money if you do not create a workable plan and execute it. In “NEVER MEET A STRANGER: GUERRILLA MARKETING FOR NETWORKING EVENTS, TRADE SHOWS AND EXPOS ,” you will learn: - How to determine your networking and show mission - How to integrate networking with your ongoing marketing - How to create the most effective type of booth and exhibit - When and when not to offer a prize - How to turn trade show contacts into sales - How to tell the suspects from the prospects - How to follow-up after the event - How to work an event if you are not exhibiting “NEVER MEET A STRANGER: GUERRILLA MARKETING FOR NETWORKING EVENTS, TRADE SHOWS AND EXPOS ,” will be offered at the Pamlico Community College Bayboro Center and sponsored by Pamlico Small Business Center. Presenter Mike Collins is author of The Best Small Business To Start Right Now! and one of the most frequently featured business seminar presenters in the Southeastern United States. He is an expert in low-cost marketing and presents over 100 programs a year for a variety of business, educational and association clients.
Speaker(s): Mike Collins
Fee: No Cost
If you are participating in the Business Expo, you need this workshop!