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The Business of Self-Publishing

Wed 6:00 PM to 9:00 PM

The Business of Self-Publishing is designed to help writers understand and navigate the complex world of book publishing and marketing. The workshop is designed to help attendees make sound business decisions about choosing a print-on-demand or other self-publishing company, developing a publicity program, and setting up a budget. Deliverables: This workshop covers how to: *Understand the business basics of publishing *Evaluate self-publishing companies *Build a platform to create a following and market a book *Budget for publication and marketing. The session will specifically cover: *Business plan basics with a focus on book writing and publishing *Keys to evaluating companies that offer self-publishing services *Understanding royalty payments and publication costs *Information on copyrights and other legal issues *Social media and platform building

Speaker(s): Annette Dunlap has more than 30 years experience in marketing and business planning. She is a published author of three books that have provided the opportunity to appear on national television. Come out an learn the lessons learned about the ins and outs of the publishing world.

Co-Sponsor(s): Sponsored by the Center for Business and Entrepreneurship at Wesleyan College and the Small Business Center at Nash Community College.

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Fee: No Cost

Phone: 919-394-9007


North Carolina Wesleyan College
Gateway Technology Building
3400 N. Wesleyan Boulevard Rocky Mount, NC 27804
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