How to Find Your Customers
This event has been canceled
Market research isn’t just for startups; it’s an important ongoing process for every small business. Developing a focused and effective marketing plan requires up-to-date market analysis. This intensive seminar will help you get the data you need to test the feasibility of a new business, find the competition, and uncover potential customers interested in your product or service. Attendees will be shown how to use free and reliable information resources, including demographic information, marketing forecasts, and social media. The information in this workshop is organized to help you fit it neatly into your overall business and marketing plan. Topics covered: * Marketing plan components * Finding and using demographic data * Estimating market size and market potential from census data * Tracking prospects and customers * How to use simple analytics to collect prospect information * How to use social media to conduct market research * Assessing the competitive environment * Making good pricing decisions * Developing promotional campaign based on research
Speaker(s): Annette Dunlap
Room 8255 is located in the Continuing Education Building, 2nd Floor. Take the Eastern Avenue entrance to easily locate the Continuing Education Building. Download the PDF file of the Campus Map.
Fee: No Cost