Uwharrie Marketing Summit

This event has been canceled

Session 1: Building Your Customer Avatar - (9:00-10:15) Knowing who your ideal customer is changes everything – what you offer, how and why you offer it, pricing, potential partnerships and many more. While you may feel like defining your ideal customer can exclude other audiences who might buy from you, focusing on the right people brings clarity to your marketing efforts which ultimately leads to a more profitable business. This session is about getting to know the right people who will benefit from and pay for your products and services. Work on answering some essential questions to help you drill down on this issue and ultimately be able to define your ideal customer. Session 2: 8 Secrets to Keeping Customers For Life- (10:30-11:45) Most entrepreneurs think it takes big money to effectively retain customers for the long haul, but is money really the answer? In reality, relationships and experiences are the real key behind customer loyalty, especially when it comes to small businesses. Customers want memorable experiences, and those experiences and memories are what they share with others and also what motivates them to return. Over time, those experiences become your “brand”- an “identity” which is so much more than just a logo or an ad. Learn how to create a business model that keeps your customers coming back for more, over and over again! Lunch & Networking Break: (11:45-12:30) **LUNCH IS PROVIDED ** Session 3: Using Instagram to Grow Your Business Exposure – (12:45-2) Visuals play an increasingly important role in marketing – as they appeal to customers and increase engagement. Therefore, Instagram is the perfect platform for a successful Internet marketing campaign. Whether you’ve tried and failed, or have never even logged in, now is the time to get on the Instagram train. A solid Instagram account can transform your social media following and generate revenue for your business. And the good news is that it’s actually not as confusing as it initially may seem. Finally understand what Instagram is all about, putting you in a position to finally win with the free, online tool. Session 4: 10 Common Social Media Marketing Mistakes That Small Businesses Make- (2:15-3:30) Are you making these 10 common mistakes with your social media marketing? If so, it could be costing you money and keeping you from effectively connecting with your target market. Join us for this information packed seminar to find out how to avoid these common errors and make your social media marketing thrive!

Speaker(s): TenBiz

Co-Sponsor(s): Stanly Community College

Fee: No Cost