CUSTOMERS DRIVE THE BUSINESS: MARKETING MATTERS (Must sign up for all 6 Saturday classes) - AIM 6

BASIC BOOTCAMP FOR STARTING YOUR SMALL BUSINESS - ACCELERATE AND INNOVATE MCDOWELL (AIM) Part 6 of 6/AIM 6 Marketing Matters: Customers Drive the Business Markets and Marketing; The Four P's: Product, Price, Promotion, Place; Understanding your Customers; Segmenting the Market; Designing a Selling Process; Doing More with Marketing While Spending Less; Entrepreneurial Approaches to Core Marketing Decisions; Media: What Fits Your Audience; Designing a Social Media Campaign Guest Speaker Graduation and Certificate Presentations

Speaker(s): Instructor: Mariah Thien, SBC Marketing Specialist, MTCC Assisting: MTCC Small Business Center

Co-Sponsor(s): Notre Dame University, Urban Poverty Business Initiative

Fee: No Cost