Finding Your Customer with Opportunity Canvasing - On Campus

When entrepreneurs develop a solution and then go looking for a problem that it solves, they generally fail. Concentrating first on problem identification, analysis, and validation is critical to success in an entrepreneurial environment. Learn how to utilize the Ice House Opportunity Discovery Canvas to set your business up for success! Jack Dugan shows you how to apply this proven process to your startup or expansion idea.

This class is part of the Small Business Core Curriculum. Students who complete a class in each of the small business topics will receive a certificate of completion. The five topics are: Start-Up Assistance, Planning, Financing, Taxes, and Marketing.

THIS CLASS TOPIC: Planning