Monetize Your Property with Hosting, Experiences, and Hospitality - On Campus

Step into the next chapter of your property's life —one that blends purpose, profit, and the kind of hospitality people never forget. Pitch for a chance to win $1500 to help start or expand your idea!

Join Roxanne Reed, seasoned business strategist and Agritourism farmer, for a FREE 1-day immersive workshop designed especially for people who are building something meaningful from the ground up. If you’ve ever dreamed of turning your property into more than just a place—but an experience—this is where it begins.

This isn’t theory. It’s real-world insight into what actually works. You’ll learn how to set up your business with intention, create multiple income streams, and tap into the growing demand for authentic, welcoming farm, rural, hunting, and river experiences.

And here’s where it gets exciting: hospitality.

Today’s most successful landowners aren’t just producing—they’re hosting. From stays on Airbnb and VRBO to curated events, retreats, and hands-on guest experiences, you’ll discover what it really takes to become a sought-after “Super Host” on your own land. If you love welcoming people, creating beautiful spaces, and sharing your lifestyle, this could be your most profitable path forward.

Throughout the day, you’ll walk through five focused sessions:

Discover Your Potential: Evaluate your land and uncover opportunities you may be overlooking.

Create Memorable Experiences: Learn how to design hosting, lodging, and event offerings that guests rave about.

Make the Numbers Work: Understand how money flows in North Carolina and how to maximize every dollar.

Build a Brand That Draws People In: Define your land's unique “WOW” factor and stand out in a crowded market.

Balance What Matters Most: Get practical strategies for managing family, land, and business without burnout.

Whether you’re just starting out or ready to expand, this workshop will help you think bigger about what your land can become.

Because your land isn’t just a business—it’s a destination, a story, and an experience people are willing to pay for.