Marketing and Advertising for Your Business - At Hyde Davis Center
David Mayo will help you create a preliminary definition of your business’s target customer and a list of research sources. You will also explore methods for pricing, learn appropriate promotional methods for your business, understand the use of marketing’s four P’s for brand communication and learn to evaluate competitive threats.
Speaker(s): David Mayo David Mayo is a faculty member teaching in the field of entrepreneurship and the Director of the Entrepreneurship Center in the Miller School of Entrepreneurship at East Carolina University. He is a graduate of NC State University with a major in marketing as well as a graduate of East Carolina University with a MBA. David began his professional career by managing property around the Greenville North Carolina area, and trading stocks professionally. After finishing the MBA program at ECU, David worked as the manager of product development for a Raleigh NC based startup that focused on network security. David later worked as a consultant where he helped over 400 entrepreneurs raise $30,000,000 in debt and equity financing and increase sales by nearly $40,000,000. While a consultant he also launched two new businesses, a global manufacturing company that makes products for the watersports industry and a web-based contractor placement service.
Co-Sponsor(s): Washington/Beaufort Chamber of Commerce
This is 1 of 5 SBC Core Classes. Attend all 5 to receive a Certificate of Completion.
Fee: No Cost