Part 3: Results-Driven Small Business Marketing - On Campus

Part 3 of 3: How to Get Better Customers, Make More Money & Stay Fiercely Competitive.

*Choosing the Right Online Paid Marketing to Drive Sales.

Creating paid ads in the right place on a tight budget to gain results. How you track your online success and adjust to improve performance. We primarily focus on Facebook and Google to explain the concepts that apply to others.

This training will include:

What you need to know about “bidding” on ads The components of an effective ad and ad campaign Where to start and learn at minimum risk

*Growing a Sustainable Business of Increasing Value

Building your value, brand, and reputation in a changing world that is responsive and adaptive. How to anticipate the next product or service before your customers realize they need it. Keys to expansion, growth, responsiveness, and deepening the equity in the business. Ways to expand your income streams.

This training will include:

– Enhancing your reputation

– Dealing with challenges and negative reviews

– Reevaluating your customer persona, marketing plan and new offerings