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Part 3: Results-Driven Small Business Marketing - On Campus

Wed 2:00 PM to 5:00 PM
Topic: Marketing and Sales

Part 3 of 3: How to Get Better Customers, Make More Money & Stay Fiercely Competitive.

*Choosing the Right Online Paid Marketing to Drive Sales.

Creating paid ads in the right place on a tight budget to gain results. How you track your online success and adjust to improve performance. We primarily focus on Facebook and Google to explain the concepts that apply to others.

This training will include:

What you need to know about “bidding” on ads The components of an effective ad and ad campaign Where to start and learn at minimum risk

*Growing a Sustainable Business of Increasing Value

Building your value, brand, and reputation in a changing world that is responsive and adaptive. How to anticipate the next product or service before your customers realize they need it. Keys to expansion, growth, responsiveness, and deepening the equity in the business. Ways to expand your income streams.

This training will include:

– Enhancing your reputation

– Dealing with challenges and negative reviews

– Reevaluating your customer persona, marketing plan and new offerings

Speaker(s): Martin Brossman is a leading authority on social media and online marketing. He is a business coach, consultant and a dynamic trainer known for his insight and humor. A member of the National Speakers Bureau, Martin is a popular speaker on social media topics. He teaches at North Carolina community college Small Business Centers throughout the state.

Co-Sponsor(s): Washington/Beaufort Chamber of Commerce

This is Part 3 of a 3 Part Series. Attend all 3 to receive a certificate of completion.

Fee: No Cost

Phone: 252-940-6306


Beaufort County Community College Small Business Center
BCCC Campus, Building 8, Room 828
5337 US Highway 264 East Washington, NC 27889
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