Results-Driven Social Media & Web Marketing for Small Business Owners - Part 1
Understanding the right online presence for your business success - The big overview!
Who is your customer that bring in your greatest payoff Why focus on Social Media and Your Web reputation How the world has changed in marketing (Narrowcasting not broadcasting, education not just interruptions) - what are you blocking and what are you letting in. Creating the right “ground game” to support your “web presence”. Customers are doing more research before buying, better be there early The importance of secondary verification (Reviews) - Quick look at incognito and reviews A quick overview of all social platforms - Each Social Platform and its key uses - Linkedin is B to B and YOUR professional profile. Best where individuals sell the business. Facebook is B to C and why, Paid and Customer service - They will only see your content if you have content they want to seek out. Twitter - The world, the media and connections. Can search all of it! Also breaking news both true and false. Instagram Photos, video, graphics with text (B to B and B to C) Largest age group. Constant new photos. Hashtags important. Pinterest - Photos people want to collect -Boards. Snapchat - is a communication tool. It is a conversational app. YouTube - Video that people would search for. Blogs - content people want; linking makes your website more relevant. Following class is the deep dive. Ongoing compelling stories, information and education - How to waste time and resources on social by just pushing out your product, ads & announcements. What is your “value proposition” the competitive advantage of your product or service? Identifying your customer persona, your business persona (brand) and buyers journey so you are on the right locations with the right content. What are your customer personas and what is your brand persona? Mapping out the Buyer's journey.
Speaker(s): Martin Brossman Jeanne Munoz
Co-Sponsor(s): Washington/Beaufort Co Chamber of Commerce
Five (5) part series Attend all five to receive certificate of completion
Fee: No Cost