Promoting Your Business and Products During a Crisis (MARKETING)
It’s easy to get caught up in panic and crisis mode and abandon marketing and sales in your business, but that is a huge mistake. Sales will automatically start to slow in most businesses just because of the global pandemic, so it’s more important than ever to proactively promote your business and remain on everyone’s radar. For starters, it’s critical to communicate openly with your customers about the status of your operations, what protective measures you’ve implemented, and how they (as customers) will be protected when they visit your business. Promotions may also help incentivize customers who may be reluctant to patronize your business. The key is to continue to spend time marketing your business and finding ways to make your products and services relevant.
Speaker(s): tenbiz, Inc. offers business services that improve efficiency, increase profitability and create value over the long term. tenBiz, Inc. develops strategy and manages projects for businesses and organizations through interactive client engagement, consultative relationships and education. Tonya Snider is the founder and CEO of tenBiz, Inc. She oversees the marketing and strategic development aspects of the firm, while also working directly with clients. She specializes in business strategy, training and project management and helps companies grow, streamline and drastically improve their bottom line. Before becoming a full-time entrepreneur, Tonya trained and consulted hundreds of businesses, was a commercial lender and developed entrepreneurship curricula and training for the public and private sectors. She has worked directly in both the non-profit and for-profit sectors and has a passion for helping people reach their goals.
Co-Sponsor(s): WBC Chamber of Commerce
Registered attendees will receive a Webex link to the session, by the email address provided by the attendee, 12-24 hours before each session.
Fee: No Cost