Video Storytelling Workshop (For non-profits and current/prospective small business owners)
Instead of selling a product or service, you are selling yourself and, more importantly, who you aim to serve. The key way to achieve this is to focus your attention on building relationships with your audience. You have to get to know them better, so they can get to know you better. This means telling your audience stories of people to whom they can relate, understanding the psychology of what motivates a person to take action, and staying in constant communication with target communities. This also means understanding not just what social media platforms to use, but why and how.
Speaker(s): Rain Bennett is a Beaufort County native and two time Emmy-nominated filmmaker, writer, and competitive storyteller with over a decade of experience producing documentary films. With his company Six Second Stories, he takes the knowledge and skills learned from “indie” filmmaking and uses them to help nonprofits and purpose-driven companies use short form video storytelling in their marketing strategies to deepen their impact on communities and the world. Bennett has been featured in publications like Men’s Health and Sports Business Global, has contributed to Huffington Post, Breaking Muscle, and Chapelboro, and hosts a podcast called The Storytelling Lab, where he breaks down the art and science of storytelling. His mission is simple: to make the world happier and healthier by sharing stories of change.
Co-Sponsor(s): Washington Tourism Development Authority is sponsoring.
Fee: No Cost