Developing and Implementing a Social Media Plan and Policy

Are you using social media with a plan that is generating reviews and enhancing your reputation or just throwing things out there with a risk of damaging your reputation? This course for business owners is designed to develop a social media plan and reduce their liability by having a social media policy. We will discuss: • How to create and manage a social media plan and policy • Constructing a social media plan and policy using a template and checklist • Platforms, posting frequency, content, who will post, and whether your social media activities include email marketing and website updates, • How having a plan and policy contributes to better employee buy-in; brand consistency and loyalty Learning Objectives: • Understanding key items to consider in developing a Social Media Plan and Policy • Next steps in implementing a Social Media Plan and Policy • Adjusting the plan and policy based on results Course Materials: • access to presentation after the class • templates and checklists to accelerate the development of your plan and policy • online follow-up training resources Who it is for: Small business owners, heads of marketing departments, Chambers of Commerce, downtown development teams, franchise owners

Speaker(s): Martin Brossman

Co-Sponsor(s): Ocracoke Civic & Business Association, Inc.

Fee: No Cost