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Developing and Implementing a Social Media Plan and Policy (for prospective and current biz owners)

Thu 6:00 PM to 9:00 PM
Topic: Marketing and Sales

Are you using social media with a plan that is generating reviews and enhancing your reputation or just throwing things out there with a risk of damaging your reputation. This course for business owners is designed to develop a social media plan and reduce their liability by having a social media policy. We will discuss: • How to create and manage a social media plan and policy • Constructing a social media plan and policy using a template and checklist • Platforms, posting frequency, content, who will post, and whether your social media activities include email marketing and website updates, • How having a plan and policy contributes to better employee buy-in; brand consistency and loyalty Learning Objectives: • Understanding key items to consider in developing a Social Media Plan and Policy • Next steps in implementing a Social Media Plan and Policy • Adjusting the plan and policy based on results Course Materials: • access to presentation after the class • templates and checklists to accelerate the development of your plan and policy • online follow-up training resources Who it is for: Small business owners, heads of marketing departments, Chambers of Commerce, downtown development teams, franchise owners

Speaker(s): Martin Brossman Martin offers customized coaching and training solutions for individuals and groups integrating social media, social networking and reputation management strategies. An advocate for professional transparency, Martin is a catalyst for achieving powerful business results with integrity. An overview is featured on his website,

Co-Sponsor(s): Washington/Beaufort Chamber of Commerce

BCCC Online Streaming Registration
Click on this link a 5 - 10 minutes prior to the start of the class to receive live, streaming content from the class. BCCC's SBC requires your email address to confirm attendance. Repeat these steps if you lose the stream.

Fee: No Cost

Phone: 252-940-6375


Beaufort County Community College Small Business Center
BCCC Campus, Building 8, Room 828
5337 264 East Washington, NC 27889
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