The Side Hustle Series - Week 4 Your Business Model - Your Offer + Pricing

Learn to define your first business model hypothesis and quickly test it using rapid prototyping techniques.

Use your understanding of your customer to define a more detailed business model you will use to serve those customers.

Learn to define your offer. And we’ll do a deep dive into various pricing strategies (value-based pricing and anchor pricing).

Learn to establish pricing so that you have enough of a margin to be cash flow positive from day 1.

Learn to build a mock-up / prototype of your offer and how to test it.

Learn about different Sales Channel Strategies - uncover innovative ways to reach your customer (you don’t need to be famous on social media to reach customers - you will be introduced to the Side Hustle Matrix - an overview of the wide range of opportunities that exist to market and sell to customers - e.g. platform-based sales, content-based, partnership-based, etc.)