The Side Hustle Series - Week 3 Your Customer
Nov
5
2026
Thu, Nov 5 7:00 PM to 8:30 PM
Online
Facilitated by LCC Small Business Center
Topic: Start-up Assistance
Learn how to conduct customer discovery research to identify the ideal target customer(s) for your creative business.
Go deeper than a demographic understanding of your customer by learning to identify your ideal target customer segment.
Use the Customer Story template to define your assumptions about your ideal target customer.
Build market awareness by conducting market research: interview/survey prospective customers to uncover unmet needs and explore competitors in the market so you can find opportunities to differentiate your offer.
he Side Hustle Series is a FREE 7-Part Webinar Series that will equip you with the knowledge and skills to transform your ideas, skills, and expertise into a new line of income this fall and winter!
Speaker(s): Jeff Mitchell of Lane Two Learning Inc.
Co-Sponsor(s): Lenoir County Chamber of Commerce
If you need assistance, call (252-560-2509) or email (flalbritton01@lenoircc.edu) Lee Albritton.
Fee: No Cost
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