Marketing Your Business Part 1 - Client Avatar
Oct
6
2026
Tue, Oct 6 6:30 PM to 7:30 PM
Online
Facilitated by LCC Small Business Center
Topic: Marketing and Sales
Trying to market to everyone often means reaching no one. Defining your ideal client allows you to focus your marketing efforts where they matter most.
In this practical, beginner-friendly session, you will learn how to build a clear client avatar to target the right audience.
In this webinar, you will:
● Identify key demographic and behavioral traits of your ideal client
● Pinpoint your target customer's main goals and pain points
● Align your marketing language directly with your ideal client's needs
By the end, you'll have a detailed client avatar profile you can use as a guide for focused, effective marketing campaigns.
LCC SBC Fall 2026 Marketing Workshop Series
Speaker(s): Samantha McKinney Create a Heart Marketing LLC Boutique Digital Marketing Serivces
Co-Sponsor(s): Lenoir County Chamber of Commerce
If you have questions or issues accessing this presentation, contact Lee Albritton, LCC SBC Director, at (252)560-2509
Fee: No Cost
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